Publishing Programs

Promote Your Story with SXSW Books

Elevate your reputation and expand your reach with our comprehensive book promotion services. Designed to maximize the value of your book, our strategies help you connect with new readers, enhance your name recognition, and establish your authority. From targeted PR campaigns and reader reviews to optimizing your presence on Amazon and beyond, we provide the tools and expertise to ensure your book reaches its full potential.


Promotion Strategies

Reader Reviews

Reader reviews play a critical role in a successful book launch by influencing Amazon’s algorithm and providing social proof to drive purchases. 

Your Book Promotion Manager will help you secure early reviews through your author network and platforms like NetGalley and Goodreads, reaching millions of avid readers. With additional advertising options, you can increase visibility among librarians, booksellers, and targeted genre audiences, ensuring your book achieves maximum reach and impact.

Publishing Industry Reviews & Awards

Receiving reviews or awards from reputable publishing organizations enhances your book’s credibility, visibility, and marketability, attracting interest from consumers, booksellers, and librarians.

To secure industry recognition, we submit your book to renowned reviewers like:

  • Booklife by Publishers Weekly
  • Foreword Clarion
  • Kirkus Indie
  • Readers Favorite

By doing this, we guarantee receiving editorial reviews. These can be used in marketing materials, retailer pages, author websites, and future reprints.

In addition, we submit your book to prestigious awards such as the IBPA Benjamin Franklin Awards, Porchlight Book Awards, Foreword Indies, and Axiom Book Awards. Awards are typically announced the following year.

6-Month Book Launch Publicity Campaign

With the support of a PR Campaign Manager, we’ll help you secure coverage across local and national TV, radio, online publications and more. By securing a host of strong PR spots, you will build opportunities for more coverage and even speaking opportunities.

Our PR team has a proven track record of success, securing coverage for our members across top channels including: The Wall Street Journal, Forbes, The Washington Post, Fortune, and more.

Amazon Best Seller Program

Readers look to best seller lists to inform their reading decisions. For any author, achieving a best selling title on Amazon provides both great exposure and bragging rights. With the support of our promotions team, we can help elevate your book into a coveted Amazon Best Seller with our support.

Amazon Optimization & Targeted Advertising

Your Book Promotion Manager will research and recommend Amazon keywords and categories that best position your book to achieve bestseller status. We will work with you to setup and populate your Author Central author profile, having our award-winning team of designers develop A+ Detail Content.

The Amazon targeted ad campaign is tailored to your book and reaches readers with an expressed interest in your book’s genre and competitive titles through both online and email placements.

*The above services are offered with the SXSW Book Plus program excluding the Amazon Best Seller Program which is an optional add-on service.

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