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Engagement

Once you have convinced your audience to spend more time engaging with you, you must deliver value.

We recommend you provide five items of value before asking for anything in return. Yes, you. Your success speaks volumes, but if it’s not saying anything that starts a dialogue with your audience authority commensurate with your success will continue to elude you.

Determine what you can give away–content, audits, tools for determining fit, cost calculators, etc. Give your audience a reason to opt in to sharing their information in return for these nuggets of value, and then nurture that trust with continued, more personalized engagement.

Loyalty

Meeting your brand promise will lead to repeat business and positive reviews.

Establishing regular touchpoints to add value and obtain feedback will put you on a path to success. Asking your customers for positive reviews and converting them into authority brand ambassadors will make them feel more invested in your brand, and these assets will bolster your discovery, reputation, and engagement results.

Discovery

Making audiences fully aware of you starts with your digital footprint.

Seeing through the eyes of your customers is critical. And your customers’ eyes are almost always online these days. That is why we start by strategizing with you about the questions, words, or phrases that you want to be discoverable for when your ideal customer types them into the search bar.

You want to own the first page of organic search results on Google for your name, and for words or phrases that will help you expand your reach and grow your business. Forbes Books is committed to that outcome.

Reputation

Now that your audience has discovered you, they will make a quick assessment of your value and decide for themselves how credible and trustworthy you are.

Here’s what are they looking for: Does your brand positioning uniquely speak to their needs? Is your content clear about what you do? Are you associated with trusted partners or brands? Have you been the recipient of awards that position you as best in your business? Have you written a book on the topic? Do your customers generally have positive things to say about you?

To elevate your authority to the level you’ve earned, you need to align your promise to what you accurately deliver, and actively produce a continuous stream of positive reputational assets that can own real estate on your search results and enhance your digital footprint.